THE NORM

Since 2015

THE NORM is a brand of utilitarian objects based in Guadalajara, Mexico, founded in 2015 by Debra Heftye, creative director.


The search for a deep sense of belonging, of the union of one with the other and with the present moment, as well as of a new meaning to the inner space are the foundation.


In May 2017, GRAFITO is launched, the first line composed of pottery pieces made around, produced in collaboration with a family of renowned potters in Tlaquepaque, Jalisco.


Everything we design is to be used, treasured. The Norm is inspired by the origin of cultures, our origins, who we are. Fusion between manual work and minimal, sophisticated design.


Discreet beauty that gives priority to silhouette and purity, covering and enriching needs of practical life. Our products are made by hand, with natural materials and in collaboration with artisans whose processes and ancestral techniques are part of their daily life, their present and their roots.
Our goal is to cultivate the origin of things, to feel the object in consciousness again. We believe in uniting cultures of artisanal and aesthetic.


There is a social and spiritual significance in bringing practical beauty to our homes, an invitation to live a meaningful life. When we find the possibility of simplicity in ourselves, in what we take in our hands, we touch the life of the one who did it and the origin of the material itself.
When we use a handmade object, there is an interaction between the object and ourselves, our emotions and our mental state.


This is the fundamental philosophical of THE NORM.

MATERIALS

High temperature ceramics / jacaranda wood

 

INSPIRATION

Everything we design is to be used, treasured. The Norm is inspired by the origin of cultures, our origins, who we are. Fusion between manual work and minimal, sophisticated design.

 

REGION:

Guadalajara, Mx.

MATERIALS:

High temperature ceramics / jacaranda wood

INPIRATION:

“The search for a deep sense of belonging, of the union of one with the other and with the present moment.”

A B O U T  W O L O C H

WOLOCH is a 100% Mexican company that promotes and distributes Mexican art and design. We currently have over 16 partners that work with high quality materials and are 100% handmade Mexican certified.

C O N T A C T 

Claudia Wolstein Ochoa

C. +(52) 1 333 190 1610 (Mx)
C. +(1) 786 302 0274 (US)
T. +(52) 33 3616 4863 (Office Mx)

claudiaw@woloch.mx

Patricia Wolstein Ochoa

C. +(52) 1 333 167 7823 (Mx)
T. +(52) 33 3616 4863 (Office Mx)

patyw@woloch.mx

 

I N V E S T  O N  S O M E  T H I N G  Y O U  L O V E

NEXT EVENTS AND NEWS

NY NOW 2018
August 12 - 15, 2018
Javits Center, NYC.

W A N T  T O  B E C O M E  A 

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